Redesign concepts
Identical copy, identical header and footer, identical palette throughout. What changes is the architecture of each page — where the eye lands first, how quickly a visitor reaches a photograph, and how a wall of text becomes something worth reading.
A new page: beautiful itineraries — one page carrying every city we visit, each as a card with its own suggested destinations and the space for photographs around them, each destination opening a page about that combination. Five readings of it, all carrying the client’s full roster: 78 cards, 124 departure cities, 114 destinations, 284 pairings.
The Grand Tour
The most photographic reading. The city takes a full-bleed plate of its own with its name set as large as the page will carry, and the four destinations stand beneath it as tall photographs, each revealing its written line on hover.
Open concept 02The Compass
The client’s own sketch, taken literally: the city set large in the middle with its destinations in smaller type and their photographs arranged around it. Every city in the roster repeats the same figure in miniature.
Open concept 03The Departure
The practical reading, and the one that survives the roster doubling. Every pairing is a ruled row, and the other 123 cities use the identical row with the photography left out.
Open concept 04The Long Weekend
The written one. Each destination takes a spread of its own — the name set enormous in italic, the photograph changing side down the page, and the sentence given room to be read.
Open concept 05The Gazetteer
The most restrained. A title page with a frontispiece instead of a hero, the destinations as numbered plates inside hairline frames, and the roster set as a proper index in small capitals and folio numerals.
Open conceptThe roster. Transcribed exactly as sent: 22 countries, 78 rows, 124 departure cities, 284 pairings. The ✔️ / 🆕 markers check out against the live site — every ✔️ destination has a page today and none of the 32 marked 🆕 does. Those markers are held in the data but deliberately not printed: build status is not visitor copy.
Where a pairing links. /itineraries/new-york-the-hamptons/. Nesting them under this page keeps 284 new URLs out of the root, where the 228 city pages already live, and makes the set legible in the admin and in a sitemap. Duplicating a city page gives a top-level page, so each one needs its parent set once on save. Going flat instead — /escort-new-york-the-hamptons/ — is two constants in one file.
The words are a draft. Unlike every other concept here, this page has no live copy to be verbatim from, so the headline, the standfirst and the four region lines are newly written in the voice of the live pages. They live in one file, so replacing them is one edit rather than five.
Every destination now carries a photograph. All 115 of them — freely licensed pictures of the actual places, credited in assets/img/itin/sources.json — so 78 of the 78 cards show photography. The one that does not is Dublin, which came through with no destinations at all. They are resized to 720px and graded in CSS rather than baked into the files, so your own photography inherits the same treatment the moment it replaces them.
One rule on the sourcing worth knowing. The search for the Bahamas returned an identifiable woman in a bikini. On this site that is wrong three ways over — a private individual used commercially for a purpose she never agreed to, a picture that reads as a companion rather than a destination, and an argument against everything else on the page. Every candidate is now filtered for people before it is downloaded, so all 114 are places and nothing else.
It is a long page. Measured at 1400px, 78 cards runs from 10,600px in The Departure to 26,000px in The Compass — between twelve and twenty-nine screens. That is why the filter under the hero exists, and why it is sticky: a region, or three letters of your own city, and the page is the length of one answer. If the whole roster is still longer than you want, the shape to choose is the ruled row.
Two things to confirm. Dublin was sent with no destinations, and the Australian rows ran “Fiji ✔️ Whitsundays” without a separator — Whitsundays is read as new throughout, and Gold Coast with it.
Signed off for the individual city page. Below the hero it carries the register — one line of portraits under the selection heading, the testimonials turning over beneath them, then the credential band.
The destinations hub itself: 236 destination links across six continents, made scannable instead of exhausting. It now opens on the same register the Nocturne was approved with, and closes that block with the same credential band.
Ten homepage concepts for myntmodels.com itself, presented separately from the work above. Every one carries the identical copy, palette and typefaces — only the design system changes, so the ten can be compared on design alone.
Also presented
9 conceptsThe remaining nine, in the order they were shown.
The Atelier
A fixed vertical rail beside one wide editorial column, chapter-marked in the margin, with photography bleeding off the right edge.
Open concept Concept 03The Salon
Nothing stacked, everything laid: text plates and photographs overlap on the mint field, and the masthead floats on the hero before settling on scroll.
Open concept Concept 04The Journal
A privately printed periodical — double rules, drop capitals, numbered chapter bars and a 7:5 measure.
Open concept Concept 05The Approved Figma
The signed-off desktop layout in the house palette and faces: a card system, centred heads over short rules, and a medallion feature card.
Open concept Concept 06The Overture
The only one that moves. A curtain lifts, the headline arrives word by word, wipes uncover the photographs, and the Collection travels sideways under a vertical scroll.
Open concept Concept 07Editorial House
The house baseline: a full-bleed hero film with the headline set low across it, under a centred masthead and a utility strip.
Open concept Concept 08Private Estate
A quiet, international house built around discretion, provenance and place.
Open concept Concept 09Gallery Pavilion
Art-hospitality in pale light: framed photographic plates, catalogue indexes, symmetrical reading rooms and a house directory.
Open concept Concept 10Executive Concierge
Institutional restraint and private-office density — the visual language of a discreet international advisory practice.
Open conceptEverything explored and set aside. Kept because each one still holds an idea worth returning to, and because the copy in all of them is the same copy, verbatim.
City Hub Page Concepts
5 concepts — /cities/Earlier routes through the destinations hub, before The Invitation was assembled from the pieces the client marked up.
The Atlas Editorial
A travel journal. Cinematic opening, regions announced as full-bleed chapter plates, countries set as editorial spreads.
Open concept 02The Concierge Dossier
A private office’s own reference. A standing index rail, entries separated by hairlines rather than boxes, and one meaningful number per country.
Open concept 03The Portfolio
Photography-led. A contact-sheet opening, a full portrait wall, then a directory of identical cards so the grid never looks patchy.
Open concept 04Maison
An asymmetric magazine feature. A folio margin runs down every country, feature destinations break the grid with a full-bleed image half, and regions open in enormous italic.
Open concept 05The Directory
Search first. A short, wide hero, one persistent toolbar carrying search, regions and a live count, then the whole world as dense uniform records.
Open conceptIndividual City Page Concepts
4 concepts — /escort-new-york/The other four readings of a single city page, each carrying the live New York page word for word.
The Manhattan Editorial
A long-form magazine feature. A cinematic plate opens the page, a standing chapter index runs beside the prose, and every photograph takes a full editorial spread.
Open concept 02The Skyline Split
Every screen is halved. The opening splits copy from the city, then each chapter alternates a full-bleed photograph against a measured column, and the FAQ becomes a wall of open cards.
Open concept 03The Address Book
A private ledger of a city. An engraved numeral runs down the folio margin of every entry, photographs sit inside that margin as small plates, and hairlines do all the dividing.
Open concept 04The Itinerary
The city read as a route. A hairline runs down the page, each chapter is a stop marked on it, and the FAQ closes as a set of notes on a single sheet.
Open concept